摘要：隨著(zhù)新媒體在物流行業(yè)的不斷推廣，使物流管理的制度逐步發(fā)展完善，為切實(shí)提升物流管理水平，必須要充分發(fā)揮新媒體技術(shù)的優(yōu)勢，創(chuàng )新物流管理方式?；诖?，文中首先闡述了新媒體的內涵及其特征優(yōu)勢；其次，分析了當前物流管理中存在的主要問(wèn)題；再次，闡述了新媒體與物流管理的聯(lián)系、新媒體時(shí)代下的物流管理創(chuàng )新原則；最后，提出了新媒體時(shí)代下的物流管理創(chuàng )新策略，旨在為促進(jìn)物流行業(yè)的可持續健康發(fā)展提供一些借鑒。
關(guān)鍵詞：新媒體； 物流管理； 創(chuàng )新；
abstract:with the continuous promotion of new media in the logistics industry,the management system of logistics management has been gradually developed and improved. in order to effectively improve the level of logistics management,it is necessary to give full play to the advantages of new media technology and innovate logistics management methods. based on this,this article first elaborates the connotation of new media and its characteristics and advantages,then analyzes the main problems existing in current logistics management,once again elaborates the